No matter what business you are in, you have surely noticed that the traditional and most "visible" elements of your value proposition such as product specifications, price, capilarity and mix of channels, or marketing creativity are in our world of global and innovative partnership models increasingly easy to copy.

Sustainable competitive advantage can only be built upon elements that are at first "invisible to the eye": company reputation and culture, brand perception, or detail knowledge of customer needs and preferences, and ability to reach your customer with a highly personalized offer. Such elements are robust and in the short term impossible to copy, but very hard to implement.

If you are wondering how to improve those "intangible" elements of your strategy, you are in the right place. Our team is composed of seasoned top executives, willing to share with you lessons learnt through leading the top Central and East European companies.